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MI is the brand concept identification, is the core concept of brand management,
Is to guide the direction of the CI rely on, so do not rush to the pursuit of visual presentation,
Because there is no concept of brand recognition is just a dead-alive person.
Boya before shaping the brand image, will take some time to think about and Ming
Indeed the core concept of the brand and appeal, to enhance the added value of its brand,
only in accordance with the Support MI, in order to create brand force, enhance sales force, to give vitality!
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